Prime Minister Youth Skill Development Program

Prime Minister Youth Skill Development 

Program
Phase IV Batch II

SOCIAL MEDIA MARKETING SPECIALIST

(SMMS) @ FAITH

About the Organization

NAVTTC is an apex body at national level to regulate, facilitate and provide policy direction in Vocational & Technical Training. The Commission is establishing and promoting linkages among various stakeholders existing at national as well as international level.

Our Vision

Skills for Employability, Skills for All 

Our Mission

To provide direction, support and an enabling environment to the public and private sectors to implement training for skills development in  order t

Marketing

Marketing Refer To The Activities Of a Company Associated With Buying,  Advertising, Distributing or Selling a Product or Services.

Four Piece Of Marketing 

1. Product 
2. Pricing  
3. Promotion
4. Placement  

Product 

The Product Management And Product Marketing Aspects /Parts/Features Of Marketing Deal With The Specification Of The Actual Goods or Service And How It Relates To The End Users Needs And Wants.

Pricing

This Refers To The Process Of Setting a Price For a Product Including Discount.

Promotion

This Includes Advertising Sales Promotion, Publishing, And Personal Selling And Refers  To The Various Method Of Promoting The Product Brand or Company.

Placement or Distribution 

Refers to how the product get to the costumers for example. point of sale placement or retailing  this fourth p has also sometimes been called place refering to the channel by which a product or service is sold"e.g online " vs retail which geographical region or industry, to which segment young adults.

Digital Marketing 

Covers all Marketing Efforts That Use an Electronic Device or The Internet. Businesses Leverage Digital Channels Such as Search Engines, Social Media, Email, And Their Websites To Connect With Current And Prospective Customers.

1 Search Engine Optimization

2 Search Engine Marketing

3 Social Media Marketing

4 Email Marketing

5 Display Video Advertising

6 Affiliate Marketing

7 Inbound Marketing

8 Influencer Marketing


9 Content Marketing

SEO Two Phase Process On Site Off Site?

Factors Of SEO 

1. Domain Authority 
2.  Choice Of Keyword
3.  Number of Backlinks
4.  Quality of Backlinks
5.  Website content consistency 
6.  Website Nevigation Structure 
7.  Social Scoring 
8.  Title Tag +  Meta Tag
9. Content Quality
10.  HTTP Encryption
11.  Mobile First User Experience
12.  Lot more

Search Engine Marketing "SEM" 

Search Engine Marketing Is The Process Of Running Add Compaign On Google Bing & Other Search Engine.

What Is Social Media Marketing 

Social  Media Marketing is a form Of internet marketing That tilizes Social Networking Websites as a Marketing Tool. The Goal Of SMM Is To Produce Content That Users Will Share ith Their Social Network To Help a Company Increase Brand Exposure And Increase Customer Reach.

Email Marketing 

Email Marketing Is Equivalent to permission Based Marketing its All About How You Drive It.

Affiliate Marketing 

Affiliate Marketing Is The Of Making People Your Sales Partner & Give Them a Commission As When They Sale Your Goods Online. 

Inbound Marketing

Inbound Marketing Is a Technique For Drawing Customers To Products And Services Via Content Marketing, Social Media Marketing, Search Engine Optimization And Branding.

Influencer Marketing 

Influencer Marketing Is The Process Of Using The Influence Of Digital Personalities Celebrities And Thought Leaders To Spread The Word About Your Brand. 

Content Marketing 

Content Marketing Is The Process When The Content Become The Trust Agent And Helps Selling Your Brand Boasts SEO.

Important Skills To Become Digital Marketing 

1.        Content
2.        Word Press
3.        Graphics Design
4.        Analysis
5.        Passion
6.        Practice
7.        Learn New Things

What is Social Media 

Social Media Is a Platform That Lets Us Participate In Social Networking. We Can Share Our Posts On Various Social Media Platforms To Improve Business Visibility. It Is The Best Source For News Updates, Marketing, Education, And Entertainment.

History Of Social Media Marketing 

1.          User Net Launched In 1979
2.          Allow User To Post On News Group
3.          1990 Sites And Forum Were On Peak
4.           Apple Launched Its Friendster In 2002
5.           Million Of User
6.           Hi5 And LinkedIn In 2003
7.           Facebook Launched 2004

Importance Of Social Media 

The Importance Of Social Media Is Undebatable.

It Is a Powerful Channel Of Marketing — a Game Changer For Any Business.

It Provides Us The Flexibility To Communicate at Both Personal As Well As Business Levels .

Classification Of Social Media Tool 

Six Approaches of Social Media Marketing

1 Branded Channel 
2 Closed Communities
3 Influencer Outreach 
4 Co-Creation
5 Social Selling 
6 customer service

Branded Channel

Closed Communities 

Influenced Outreach 

Co-Creation

Using Potential of One's Social Media Presence to help reach other Brands"

Social Selling 

Social selling is when sales people are social media to find and engage with new prospects

Costumer Service

67% Of customer have used a company's social media channel for costumer service.A well provided

Domain of E commerce 

1 B2B "Business 2 business"

2 B2C "Business 2 consumer"

3 C2C " Consumer 2 consumer"

"B2b" Business to Business 

Business-to-business – “B2B” – refers to commerce between two businesses rather than to commerce between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while those at the retail level are most often business-to-consumer (B2C).  

"B2C" Business 2 Consumer 

Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.

"C2C" Consumer 2 Consumer 

Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals. Whether it's for goods or services, this category of e-commerce connects people to do business with one another.

Factors Of Seo 

Are The Names of Google Algoritham 

1 Panda 
2 Penguin
3 Pirate 
4 Hummingbird
5 Pigeon 
6 Mobile Friendly Update
7 Rank Brain 
8 Possum
9 Fred

Social Media Static Global